Sony Launches DSC W190 and DSC W180 Cybershot W Series Cameras

Sony Launches DSC-W190 and DSC-W180 Cybershot W Series Cameras. The Sony W180 offers 10.1 megapixel resolution while W190 offers a high resolution of 12.1 effective megapixels. Both feature a 3x optical zoom lens and 2.7-inch Clear Photo LCD respectively. With smart zoom, maximum magnification to a frame-filling 18x for W190 and 17x for W180 for dramatic close-ups, says the company.

The features of these cyber shots are:-

• Face Detection allows the cameras to easily detect up to 8 faces in a scene and automatically adjusts focus, exposure and white balance.
• Digital SteadyShot reduces the effects of camera shake by recording two images in rapid succession and then superimposing the images to reduce the appearance of camera shake. With Smile Shutter activated, you can simply focus on a face and the camera shoots automatically when the person within the frame smiles.
• A high sensitivity mode of up to ISO 3200 also eliminates blur when shooting in dimly lit environments or when capturing fast-moving subjects.
• The new W series also offers seven scene selection modes: High Sensitivity, Twilight, Twilight Portrait, Landscape, Soft Snap, Snow, and Beach, that adjusts and optimizes camera settings automatically for the users environment, making beautiful images easier to capture.
• With drag-and-drop style, users can easily transfer their images and videos onto their computers via USB.
• In addition, the new cameras are bundled with Picture Motion Browser ver. 4.2.01 software for effortless photo and video management.

One of the new functions available in this version is eDeco, which allows users to easily add unique, mood-enhancing elements to their photos and videos. This includes matching photo frames, background music, text and sound effects. Another new feature is Movie Tracer, which allows the user to construct breathtaking panoramic images using a combination of movie frames. The new Cyber-shot W series cameras will be available at Sony authorized dealers and national retail partners across the country at Rs. 8,990 for DSC-W180 and Rs. 9,990 for DSC-W190. The cameras are available in metallic red, black and silver, and sport a brushed metal chassis.

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Sony Cyber shot DSC W130

This 8 megapixel shooter sports a shiny, colorful new shell and a slightly longer lens, but otherwise feels like a carbon copy of its predecessor, the Cyber-shot DSC-W90. Rounded corners and an attractive brushed metal front plate give the W130 a more stylish look than the W90. Available in silver, black, and pink, it offers some choices for gadget color coordination (though not as much as its 7 megapixel little brother, the DSC-W120, which comes in black, silver, pink, and blue).

Besides the new look, the W130 gets a tweaked control layout from the W90. While it still uses irritatingly small, circular buttons for menu control, the buttons are laid out comfortably around the cameras direction pad and feel much more accessible to large thumbed users. Despite the makeover, the W130 offers few differences from its predecessor.

The cameras 32mm to 128mm equivalent, f/2.8-5.8 lens is the only significant upgrade, offering a slightly longer zoom and wider angle than the W90s 35mm to 105mm equivalent lens.

The W130 keeps the W90s 8 megapixel resolution, 2.5 inch LCD, and optical viewfinder. It also includes the W90s face detection function with Smile Shutter, a handy mode that lets the camera automatically take pictures of subjects when they smile.

It gets a slight downgrade in the internal memory department, carrying only 15MB of space instead of the W90s 31MB.

Of course, you should never rely on internal memory, so either camera would require you to pick up a Memory Stick Duo for shooting more than a handful of photos. A generous set of on board photo retouching and viewing features lets you tweak the photos you shoot with the W130.

The camera can trim and rotate (in 90 degree increments) your pictures after you take them, and digitally remove red eyes. It can also apply sharpening, soft focus, and a variety of other effects to adjust your pictures. Most of these effects feel more like silly toys than useful features, but they can still be fun to play with. The W130 can also display photo slide shows with MP3 music soundtracks, either on the camera itself or (with an optional cable or cradle) on your HDTV.

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Sony Ericsson Z750a

Like many Sony Ericsson phones, the Z750a comes in multiple colors phantom gray and rose pink. The pink version, which we examined, isnt as garish as the pink model of the Z310a, but its still bright and shiny. It shows your reflection, albeit a rose tinted one, and like any mirror, it attracts fingerprints. We werent crazy about it, to be frank, but its certainly eye catching. As stated above, the Z750a is a tad bulky, but not excessively so.

It measures 3.8 inches by 1.9 inches by 0.8 inch and weighs 3.9 ounces. It fits in comfortably, but the outer plastic casing felt a bit flimsy. The Z750as external display is similar to the Z310as. Though its invisible when the back lighting is off, a quick flick of the left spine volume rocker makes it appear in the center of the front face. Its a unique touch, particularly since the display has a vertical orientation, but we didnt love it.

Though the display shows the time, battery life, signal strength, and number caller ID, its rather small when compared with the phones overall size. That means that the text is also small and that the screen wont show photo caller ID or work as a viewfinder for the camera lens.

Also, the display is difficult to see in direct light. Like most Sony Ericsson phones, the Z750a has an excellent internal display that measures 2.25 inches (240x320 pixels) and supports 262,144 colors.

Colors were vibrant and images were crisp, though the display can be difficult to see in direct light. You can change the brightness and the clock size, but none of the other options are customizable. The navigation array on the Z750a is quite well designed.

The four way toggle is large and very tactile, so we had no problems zipping though the user friendly menus. Its also surrounded by a pink ring and its brightly backlit, so we had no problem finding it in dim environments.

The central OK button opens the menu when the phone is in standby mode, while the "up" direction of the toggle acts as a camera shortcut. The other three directions can be programmed to give one-touch access to three user defined functions while a second shortcut buttons opens a customizable menu of oft used functions. Other navigation controls include a Web browser shortcut, two soft keys and a clear control.

And in an uncharacteristic Sony Ericsson move, the Z750a has dedicated Talk and End keys. We also approved of the Z750as backlit keypad buttons. Theyre large and tactile, which makes it easy to text quickly and dial by feel. Our only complaint was that the keys felt a bit cheap, but it wasnt a big deal. The dedicated power button is located below the keypad in a convenient location.

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